Jennifer Tabanico

Jennifer has over 20 years of experience creating behavior change programs for government, non-profit, and private-sector clients. As President, she is sought after internationally for behavior change consulting, spearheads professional and business development, teaches university classes, and runs community-based social marketing workshops. Jennifer has a master’s degree in Experimental Psychology and her work has been published in peer-reviewed journals, including the Journal of Environmental Psychology, Social Influence, Energy, and Social Marketing Quarterly. She has also contributed book chapters in the Handbook on Household Hazardous Waste, the Handbook on Persuasion and Social Marketing, and Producer Responsibility in Practice, and is currently co-authoring the 4th edition of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing with Dr. Doug McKenzie-Mohr.

When she’s not writing a book chapter or overseeing a behavior change program, Jennifer enjoys providing on-scene support for survivors of traumatic events, making gifts from things she grows (red wine, potpourri, and jelly), and gardening.